I recently read a book I’d been curious about called The Fourth Turning by William Strauss and Neil Howe. The book theorizes that history changes through generational shifts, and that these changes happen in predictable and repeatable patterns.
One of the big questions the book poses is the nature of time. The authors present three theories for how time functions:
Time is cyclical (the four seasons; the cycle of birth, life, and death)
Time is linear (things are getting progressively better)
Time is chaos (there’s no order at all)
Until the Renaissance, the authors contend, people experienced time as cyclical. Life was marked by the repetition of seasons and birth and death. There was no technological progress. The world was a loop. When people started counting years they had to make the case why this was worth doing.
This changed with the Renaissance and the acceleration of technology. This created a linear sense of time. For the first time humanity felt it was improving. Given enough time and technology, problems could be solved. This is largely how the world sees time today.
There’s a fourth metaphor for time also worth considering.
This metaphor comes from a book called The Artist’s Way by Julia Cameron, a self-help guide for artists. Cameron writes:
“You will circle through some of the same issues over and over, each time at a different level. There is no such thing as being done with an artistic life. Frustrations and rewards exist at all levels on the path. Our aim here is to find the trail, establish our footing, and begin the climb.”
Cameron’s wisdom brings our metaphors of time together. We will repeatedly face the same challenges — the cyclical notion of time — even as we seek linear growth — the progressive notion of time. Put them together and you get a fourth metaphor: time is a spiral.
We constantly circle the same themes and challenges in our lives. The past keeps echoing back. Those echoes are opportunities to make better decisions and grow into more mature versions of ourselves (shifting the spiral “up”) or to make worse decisions and regress (shifting the spiral “down”).
This way of explaining time may seem theoretical, but it has real-life applications. Especially as navigating time is much easier when you’re aware that the spiral exists.
As the authors of The Fourth Turning note, when people saw time as cyclical in the pre-modern world, no one tried to pretend winter wasn’t coming. The world cycled between fat and lean times. People survived the lean because they prepared during the fat. The truth of life was plain to see.
In a world where we believe time is progressive, we lose our capacity to prepare. Getting ready for the worst feels wasteful and ungrateful in a society premised on the belief that a better future is always just around the corner. Even the existence of a Plan B can challenge the entire value system.
Our awareness of time is meaningful. Compare Matthew McConaughey’s cryptic “time is a flat circle” refrain from True Detective — a bleak refutation of the spiral theory — to Bill Murray’s transformation to escape a conditional loop in Groundhog Day. It was only when Bill Murray was aware that he was in a loop and what the object of the loop was that time moved forward.
Awareness shapes the world of today and successive generations. In my book I visualized this process as the Values Helix — a spiral.
Seeing time as a spiral creates forgiveness. Even as we move past a challenge, we should expect another version to return. This awareness gives us permission to grow without demanding perfection, and opens up the longer journey towards mastery. Our struggles simply mark another loop on the climb.
Events
We’ll explore our loops in three events this week. How can we better understand our loops? How can we prepare ourselves for them?
Explore in a gentle, collective, and introspective environment with a community of peers.
The Weekly Bento
Sunday July 5
12pm EST
RSVP | Previous session video
Prepare for the week ahead
The Group Bento
Wednesday July 8
3pm EST
RSVP | Previous session video
Collective problem solving
The Retro Bento
Friday July 10
3pm EST
RSVP | Previous session video
Accountability
RSVP for future Bento events here or a workshop with Creative Mornings on July 22nd here.
Further reading
Mr. Webb’s novel, written shortly after college and based largely on his relationship with his wife, Eve Rudd, was made into an era-defining film, directed by Mike Nichols and starring Dustin Hoffman and Anne Bancroft, that gave voice to a generation’s youthful rejection of materialism. Mr. Webb and his wife, both born into privilege, carried that rejection well beyond youth, choosing to live in poverty and giving away whatever money came their way, even as the movie’s acclaim continued to follow them.
Shedding their possessions became a full-time mission. They gave away a California bungalow, the first of three houses they would jettison, saying that owning things oppressed them. Mr. Webb declined his inheritance from his father’s family but was unable to decline the money from his mother’s; so they gave that away, along with artwork by Andy Warhol, Roy Lichtenstein and Robert Rauschenberg.
“When you run out of money it’s a purifying experience,” Mr. Webb told The Times of London after the couple moved to England. “It focuses the mind like nothing else.”
Some recent podcasts where I discuss Bentoism: Rhys Lindmark, Tom Bilyeu, Erik Torenberg.
One of my favorite people to read is Ana Andjelic and her newsletter The Sociology of Business. Last week she and I had a conversation about how to create meaning as a brand in 2020 that you can watch here.
In coherence,
Yancey
The Bento Society
Bentoism.org
Bentoism Slack
Bentoism events
Build a Digital Bento
This Could Be Our Future
This book works hard to establish that there are "patterns" in American history / American society. In that way, it struggles mightily for credibility, just as its underlying cultish theories of numerology do.
The bottom line is that there is no wisdom here. Just a lot of pseudo-science referencing pseudo-factual information. I too read about 25%, then skipped around a bit looking for something credible that reveals why this numerology thing has any credibility and (in this tome) only applies to America, and not the rest of the planet.
Unless you are a disciple of Numerology or Steve Bannon / Brietbart.com, the book is a waste of your time.
I find the spiral theory interesting -- maybe time moves forward but our narratives repeat?
I have a hard time with this book, I get triggered by Steve Bannon's cult like devotion to the framework -- Bannon believes we are in a fourth turning and hence we should everything down. He talks also about is the numerology in the book -- Does the book indeed delve into numerology? I recall him claiming the "numbers" say we are due for a turning?
ps: I read 10% of the book and put it down!