The Bento Society #4: The Values Stack

Before getting to this week’s issue, an event to let you know about.

This Sunday, April 19 — today! — at 11am ET I’m hosting the first Weekly Bento session. We’ll come together for a quick twenty minutes to tap into our active awareness and make plans for the week ahead.

To join, visit this link at 11am EST today, Sunday, April 19. To be notified of future Weekly Bento events (there will be one next Sunday too), click here.

What is the purpose of the Bento Society?

What’s the point of this project? Why are we here?

It begins where my book leaves off.

This Could Be Our Future ended with a sci-fi snapshot of the year 2050. By then, a new movement “led by some of the best and brightest of the Millennial and Z generations” had begun to change how the world works. This group is called the Bento Society. They’re dedicated to transforming how the world approaches value.

Whereas the previous world (our present day) was dominated by the values of money, power, and a belief in short-term individualistic financial fundamentalism (or STIFF, as it became known), the new world saw self-interest differently. After a series of crises, the belief in the importance of shared values and the Us space grew considerably. And after scientists’s dire predictions proved correct, the desire for future planning became widespread.

The Bento Society’s theory — based on writings by Elizabeth Anderson, Donella Meadows, and others — was that if the right leverage points were pushed at the right times, the value system of society would transform. It wouldn’t happen immediately. It wouldn’t be one thing that did it. But bit by bit it was possible. The key question: where to start.

The Values Stack

Most technology applications run on what’s called a “tech stack.” This phrase describes how technologies build on each other’s functionality. Here’s a sketch of a website’s tech stack, for example:

Being “lower” in the stack means being core to how the system runs but farther from the end user. The visible is built on what’s less visible.

Imagine this same structure applied to values. The Values Stack has three layers, each built on the one before:

  • The Moral layer: Our personal and cultural beliefs of right and wrong

  • The Rules Layer: Expressions of beliefs through laws, rules, and norms

  • The Incentives Layer: What orients collective action around shared values and goals

Here it is visualized:

Each layer of the stack is the foundation for the next. A society’s cultural and moral beliefs shape their rules and norms. Those rules and norms shape the metrics and incentives that guide how the society defines success. This is how a value system replicates itself.

The Values Stack has flipped

In recent history this isn’t how things have worked, however. Because of a shift in power, the Values Stack has functioned in reverse.

Instead of morals driving rules and incentives, it’s been like this:

Money (an incentive) bought political influence that allowed it to rewrite the rules in its favor. Its power has overruled the moral layer, too, as we see in this image from last week:

Stocks are up while jobs are down because our Values Stack is tilting even more in favor of those in power. The inequality between our values and reality has never been greater.

Two ways to change the Values Stack

The Bento Society’s approach isn’t to curb-stomp the status quo or tear everything down. It’s to build on it. History suggests that change is like improv — it’s “yes and.” We “yes and” on what’s already here.

This is a topic we’ll return to again in future issues. Right now I want to name the two primary avenues of “yes and” change that the Bento Society is focused on.

#1 Redefining self-interest at the moral level

The Bento Society believes that people can be trusted to act according to their self-interest. But the Bento Society also believes that how we define self-interest is too narrow.

A shift in how we define “self” is as root-level as change can get. We can see how significant it would be by comparing the STIFF perspective (where we are now) to the BENTO perspective (where we need to be).

With STIFF we’re stuck in Now Me unable to see anything other than near-term individual value. This limited perspective makes self-sacrifice unthinkable and addiction rational. It traps us in an incomplete version of ourselves.

As we become more actively aware with a Bentoist perspective, our perimeter of self-interest expands. Universes of values and concerns become newly relevant. Currently people experience this awakening through life experiences. But this is something that could easily become part of broader culture too.

The idea that people would shift how they view their self-interest would have seemed implausible until recently. Then COVID-19 happened. We’ve seen the degree to which our self-interest can change.

If we adopt Bentoist mindsets personally, how does that change things collectively?

#2 New metrics at the rules and incentive levels

We’re a world ruled by metrics: stock prices, poll numbers, demographics, calories. Their importance will only increase.

AI and other automated systems that increasingly run our lives function on the basis of metrics. They monitor them, optimize for them, maintain equilibrium states of them. Which metrics? Whatever the Values Stacks of the people making and financing those systems say they should be.

The biggest challenge of any human organization is to reach its intended targets (for lots of human reasons). AI-led systems will have few problems reaching the targets its programmers set out for it. The challenge of AI will be the values and factors its human programmers fail to account for.

I get the desire to keep humanist values out of machines. Trying to define or measure a moral value like “fairness” or “generosity” feels sacrilegious. Early attempts, like the SAT’s “adversity score,” have been met with scorn. But what if values are rendered effectively meaningless or extinct unless someone programs them into the system?

If we want our systems to support these values at the widest possible scale, we’ll need to mathematically define them. The most important metrics for shaping the future haven’t been created yet.

The new Values Stack

Our current paradigm — Short-Term Individualistic Financial Fundamentalism (STIFF) — is in crisis. Calls for a new Values Stack are loud and getting louder. They’re coming from the left and the right.

As we see beyond Now Me — as we are now with COVID-19 — the incentives that dominate today become less important. Values like stability, resilience, and community — representing the other spaces of the bento — are ascendant.

Here’s how the two Values Stacks look side by side:

How will we get there? How would we know if we were on our way?

We’ll dig into these questions and more in emails to come.


If you’re interested in being part of this work — as a researcher, a funder, a workshop leader, a participant, or in some other capacity — send something about yourself to

If there’s something or someone you think we should be aware of, please send ideas, suggestions, and corrections to

Recommended Reading

Donella Meadows’s “Leverage Points: Places to Intervene in a System” includes this very relevant list:

Here’s to new paradigms.

Peace and love,

The Bento Society